L’Oréal R&I
Audience: Internal global audience of 6,000 employees
Tools Used: Adobe Campaign, HTML, Photoshop, Illustrator, InDesign, Final Cut, Figma
Audience: Internal global audience of 6,000 employees
Tools Used: Adobe Campaign, HTML, Photoshop, Illustrator, InDesign, Final Cut, Figma
Project Overview:
I spearheaded the creation and execution of a global newsletter for L’Oréal's Research & Innovation (R&I) division. Designed for a highly diverse internal audience of 6,000 global employees, the campaign combined engaging visuals and concise, impactful content to inform and inspire the team.
I spearheaded the creation and execution of a global newsletter for L’Oréal's Research & Innovation (R&I) division. Designed for a highly diverse internal audience of 6,000 global employees, the campaign combined engaging visuals and concise, impactful content to inform and inspire the team.
Key Features:
Content Strategy: Delivered two in-depth feature stories and up to six news items, covering topics from group-wide updates to R&I-specific achievements and trends.
Innovative Formats: Employed a hybrid content approach, balancing detailed articles with visually striking, short-form "snacking content" inspired by social media trends.
Dynamic Design: Created a classic yet modern newsletter layout featuring landscape images, concise headlines, and interactive links for deeper engagement.
Customization: Incorporated nominations with names, roles, and direct links to highlight contributors and achievements.
Technical Execution
Email Development: Built using Adobe Campaign to ensure seamless deployment, compatibility across devices, and tracking of engagement metrics.
HTML Integration: Ensured pixel-perfect rendering and responsiveness through clean HTML coding practices.
Challenges & Solutions
Balancing Content and Engagement: Struck an equilibrium between detailed narratives and short, scannable updates, maintaining reader interest while conveying essential information.
Global Appeal: Used a design system that resonated across regions and roles, integrating universal visual cues and succinct language.
Outcome:
The campaign successfully enhanced communication within the global R&I division, fostering a sense of connection and alignment with L’Oréal's innovative initiatives. It demonstrated measurable success in readership and engagement, setting a benchmark for future internal communication campaigns.
The campaign successfully enhanced communication within the global R&I division, fostering a sense of connection and alignment with L’Oréal's innovative initiatives. It demonstrated measurable success in readership and engagement, setting a benchmark for future internal communication campaigns.
