Project Overview:
Focus is a conceptual TV program developed as part of a school project. The goal was to create a unique and memorable brand identity that would appeal to a diverse audience while conveying the essence of the program.
Design Process:
Logo Design: The logo features a sleek and modern typeface, with the word "Focus" designed in a continuous line style, emphasizing clarity and precision. The letters 'O' and 'C' interconnect, symbolizing the program's goal of providing a continuous stream of insightful content.
Color Scheme:
The primary color scheme is black and white, chosen for its simplicity and versatility, ensuring the logo's adaptability across different media platforms. Different colours are used to identify each topic for the social media content.
Animation:
An animated version of the logo was created, enhancing the program's digital presence and adding a dynamic element to its branding.
Outcome:
The branding for Focus successfully communicates the program's intent and creates a strong visual identity that can be applied across various formats, including television, online platforms, and promotional materials.
